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SALON NOTES / 01

Build a Salon Wig Edit Around Real Consultations

A salon assortment works best when each style answers a recognisable customer conversation. Begin with the services your team can confidently support.

Start with the actual need

List the needs you hear most often: a shorter outline, a different texture, a lighter colour or a fitting question. Group those needs before selecting styles. A tightly edited range is easier to explain than many nearly identical variants.

Check the reference

Choose a core group and identify the reason for every additional style. Compare actual samples in the salon lighting. Review the cap, cut and maintenance requirements alongside the visual appeal so staff can explain what the customer will receive.

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Make the next step clear

Keep notes from consultations without collecting unnecessary personal information. Use those observations to decide which styles to reorder. A product earns a place in the range through demand and supportability, not simply because it photographs well.

TAGS: salon sourcing / Soft Wave Salon Essential

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